The Experiment Trap: Why Probes See What Hypotheses Cannot
The trap of defaulting to the experiment is that hypotheses can miss what probes might reveal. A reflection on matching the approach to the context.
The Strange Truth About X-Matrix Correlations, Nicolas Cage & Ice Cream
Nicolas Cage films and ice cream sales reveal something important about X-Matrix correlations and the gap between leading and lagging measures.
How Flight Levels Activities Can Free Teams With Better Constraints
Flight Levels Activities aren’t just things to do. They’re constraints to set well. Explore what too tight and too loose looks like for each one.
Strategic Insouciance: Why Too Much Focus Can Kill Emergence
Too much strategic focus can prevent emergent strategy. Explore the balance between Strategic Focus and Strategic Insouciance, and why it matters.
How Medical SOAP Notes Endorse the Order of the X-Matrix
How a 60-year-old medical note-taking format – SOAP Notes – independently confirms why evidence should come before tactics in Strategy Deployment.
How To Engage People in Strategic Storytelling with an X-Matrix
The primary value in an X-Matrix comes from collaboration. However, there will be a need for communication. One powerful way is through strategic storytelling.
The Continuous Strategy Scrum Guide Expansion Pack is Now Here
The Scrum Guide Expansion Pack was first released in June 2025, and has just been updated with a separate document focused Continuous Strategy for Scrum Teams.
Aligning Transformation and Strategy with ProKanban
Announcing a new course on Aligning Transformation and Strategy in partnership with ProKanban, designed to complement and expand their existing curriculum.
Is The Crux At The Heart Of Strategy Deployment?
A further reflection on Richard Rumelt’s The Crux, and how it relates to Strategy Deployment and the X-Matrix’s True North.
A Powerful True North Requires A Good AIM
Find out how to identify your organisational True North with the AIM framework and a simple process that enhances alignment, motivation, and strategic clarity.