How To Engage People in Strategic Storytelling with an X-Matrix
The primary value in an X-Matrix comes from collaboration. However, there will be a need for communication. One powerful way is through strategic storytelling.
Karl Scotland – Using Agility Strategically
Karl Scotland – Using Agility Strategically
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The primary value in an X-Matrix comes from collaboration. However, there will be a need for communication. One powerful way is through strategic storytelling.

The Scrum Guide Expansion Pack was first released in June 2025, and has just been updated with a separate document focused Continuous Strategy for Scrum Teams.

Announcing a new course on Aligning Transformation and Strategy in partnership with ProKanban, designed to complement and expand their existing curriculum.

A further reflection on Richard Rumelt’s The Crux, and how it relates to Strategy Deployment and the X-Matrix’s True North.

Find out how to identify your organisational True North with the AIM framework and a simple process that enhances alignment, motivation, and strategic clarity.

One of my main influences in the field of Strategy is Richard Rumelt. After referencing Good Strategy / Bad Strategy, I am now being inspired by The Crux.

The Scrum Guide Expansion pack includes an Appendix on Emergent Strategy. This is my feedback and suggestions based on my Strategy Deployment work.

A True North is a shared story that people should be able to connect to, that resonates with them, and that articulates a real sense of purpose and direction.

Jim Benson and I will be at Kanban Edge on March 6th in London and are teaching our Making Strategy Visible workshop again the day after the conference.

The book Flow Engineering describes an approach to creating flow through value stream mapping, and which can be described in terms of Strategy Deployment.