A Powerful True North Requires A Good AIM
Find out how to identify your organisational True North with the AIM framework and a simple process that enhances alignment, motivation, and strategic clarity.
True North Revisited – Why Its More Than A Statement
A True North is a shared story that people should be able to connect to, that resonates with them, and that articulates a real sense of purpose and direction.
What is a True North?
The True North is the first element of my TASTE model and is in the middle of my X-Matrix template. It is the central piece which holds the other elements together. On the X-Matrix I define the True North as: The orientation which informs what we should do. That is a bit abstract and jargony, so lets unpack it a …