How To Engage People in Strategic Storytelling with an X-Matrix
The primary value in an X-Matrix comes from collaboration. However, there will be a need for communication. One powerful way is through strategic storytelling.
Karl Scotland – Using Agility Strategically
Karl Scotland – Using Agility Strategically
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The primary value in an X-Matrix comes from collaboration. However, there will be a need for communication. One powerful way is through strategic storytelling.

The Scrum Guide Expansion Pack was first released in June 2025, and has just been updated with a separate document focused Continuous Strategy for Scrum Teams.

Announcing a new course on Aligning Transformation and Strategy in partnership with ProKanban, designed to complement and expand their existing curriculum.

A further reflection on Richard Rumelt’s The Crux, and how it relates to Strategy Deployment and the X-Matrix’s True North.

Find out how to identify your organisational True North with the AIM framework and a simple process that enhances alignment, motivation, and strategic clarity.

One of my main influences in the field of Strategy is Richard Rumelt. After referencing Good Strategy / Bad Strategy, I am now being inspired by The Crux.

The Scrum Guide Expansion pack includes an Appendix on Emergent Strategy. This is my feedback and suggestions based on my Strategy Deployment work.

A True North is a shared story that people should be able to connect to, that resonates with them, and that articulates a real sense of purpose and direction.

What is the relationship between OKRs and the X-Matrix? The answer lies in recognising the difference between Strategic and SMART objectives.

Jim Benson and I will be at Kanban Edge on March 6th in London and are teaching our Making Strategy Visible workshop again the day after the conference.